British Columbia is the latest province in Canada to regulate extended producer responsibility (or EPR) for printed paper and packaging. Publishers, packaging brandowners and first importers (collectively known as stewards) have until November 19 to deliver a plan on how to do it. The big difference with BC is that industry will not only be paying the full cost, it will also be having a large say in program design and execution (a first for North America).
So the BC stewards have a golden opportunity to design a program that works for them and that is not encumbered or restricted by elements of the current system (for example, municipal control of contracts and program design). The stewards need to assert control from the start by clearly defining the program scope. What exactly does it cover? This is not the time to produce a “patch-up” job that sits somewhere between steward and municipal interests. This is the time to design something that works for the stewards while meeting all regulatory obligations. What happens in BC has implications for stewards far beyond that province and is a great opportunity to create a new EPR model.