Retailer hands container choice back to growers

A major produce retailer in Canada has decided that the growers who supply it with fresh fruit and vegetables should choose which container to deliver their produce in, the traditional corrugated box or a reusable plastic crate, rather than the retailer telling them which one to use.

This is a significant development in the crate versus box struggle for market share in this sector, even though the company says it’s only a trial. In recent years, some retailers have basically told their growers which container to use whether the growers liked it or not, a sore point with many growers who feel they have been left to carry the can on health and safety liability, and other issues. Now at least they have a choice.

The backdrop to this, of course, are the claims and counterclaims for economic and environmental superiority traded by the crate and box lobbies, and a heightened concern about the effectiveness of crate sanitisation. Stay tuned.

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